Our Theory of Change
About our focus and strategy
As the world faces various challenges, including the aftermath of the pandemic and ongoing crises, we’ve been exploring more effective ways to use philanthropy to alleviate suffering and enhance wellbeing.
Our focus is on subjective wellbeing, which concerns how individuals think and feel about their lives.
To better support non-profit organisations and philanthropists interested in improving global wellbeing, we established the Bloom Wellbeing Fund, a first-of-its-kind pooled fund dedicated to supporting evidence-informed organisations and initiatives that could have a transformative impact on advancing global wellbeing.
Our strategy involves a diversified approach to grantmaking. We carefully select organisations with a strong evidence base or proven track record, as well as, promising yet underfunded initiatives that offer high potential for transformative change. We conduct research and due diligence on opportunities in consultation with experts in the field.
Additionally, we invest in partnerships and programmes that foster growth in the wellbeing sector. We aim to mobilise more resources and empower decision-makers to prioritise evidence-based solutions for better global wellbeing.
Bloom’s Mission
Empowering the most promising evidence-informed organisations, initiatives and minds that could have a transformative impact on advancing global wellbeing
Desired Impact
A future where people have better wellbeing, improved mental health, less suffering and live happier lives
Goal
Improved wellbeing for neglected, underserved or at risk communities
Outcome
Neglected, underserved or at risk communities have access to evidence-based, cost-effective interventions to improve wellbeing
Activity
Evidence-informed grantmaking
A. Charities
Identify & fund charities delivering evidence-informed / high expected value programmes to improve wellbeing
B. Research
Support research that can provide insights into more effective ways of improving global wellbeing
Goal
Wellbeing funding and policy
ecosystem grows
Outcome
More funders allocating capital and resources using a wellbeing lens, leading to improved prioritisation and wellbeing-focused results
Activity
Wellbeing field building
C. Partnerships
Develop strategic partnerships to share insights on best practices and co-fund wellbeing & mental health initiatives
D. Ecosystem
Support leading ecosystem players raise awareness of evidence-informed, cost-effective wellbeing initiatives
More About Bloom
Thoughtful philanthropy
Bloom was designed in close collaboration with thoughtful philanthropists who understand the complexities of making a difference. Following trust-based philanthropy principles, we view our partners as experts and provide tailored support.
Data driven
We trust our grantees’ expertise and work closely with them to gather and analyse data, enabling us to track their progress and measure impact effectively. We use these findings to inform our wider philanthropic strategies.
Agile and bold
Unlike traditional grantmaking, which can be slow and cumbersome, we’ve streamlined our processes to swiftly allocate funds to scalable and promising opportunities. Bloom is committed to boldly deploying resources year after year to maximise impact.